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Basic Web Design Guidelines

The most important aspects of your website is its appearance. Every thing will be judged by the appearance itself. Do not make your decision in hurry. Take your time to learn how to properly design their sites -- how to design a professional looking site specifically designed to sell their products and services. If you really want to succeed, you must take the required time to educate yourself.

Creating a Template

Creating a template is very important while designing your web site; your goal should be to create a template that you can use to create each page of your web site. This will give your entire site the same look and feel. A template is very similar to a web page "shell" that contains your entire page design, logo, images, navigational links and a specific area for your content.

Formatting Your Pages

It is better to place your entire page content within HTML tables. Tables will enable you to have complete control over your content and how it will be displayed. As placing your entire page content within a single table will significantly increase your site's load time. Splitting it to different tables helps to keep your site's load time down. Tables will enable you to display your content in sections like a newspaper, set up a specific number of rows and columns, and even place additional tables within your main content table to create special content sections with colored backgrounds.

Your Storefront

First impression is the best impression. Keep your main page as small as possible and include your most important elements. Your main page gives the impression of your business and should specifically let your visitors know exactly what you're offering. If your potential customer can't find your product or service, they will not hook to you for a long time. They'll go on to the next site and probably never return. They're visiting your site for a specific purpose. They want something your site offers and provide them with what they're looking for and you'll reap the benefits.

Branding is key word to success and plays a major role in your success. Make sure you place your company logo and slogan in the top left corner of each page. This will not only assist your visitors in remembering your site, but it will also give your pages the same look and feel. Instead of trying to cram all your content into your main page, consider creating sections. These sections can contain highlights of your information with a link to further information. You can set your sections up in tables with colored heading sections for information such as articles, products or whatever you'd like. It's much better to keep your main page down to the most essential elements and link to the detailed informational pages.

Navigation

When you begin designing your pages, keep in mind, your visitors may enter your site from pages other than your main. Make sure you include good navigational links on every page. Place your navigational links together at the top, bottom, left or right side of the page. Use tables to neatly align your links and maintain a nicely organized and uniform appearance throughout. Try to keep the number of clicks required to get from your main page to any other page on your site down to three or four.

Fonts

Good writing puts a good impression. Like good writing the most important parts of a web page is text. The display of the text on your web page will have a great impact on your success. It can make your page look very professional. It is better to use one font at a time. The standard fonts used on the Internet are Arial and Verdana. The standard text size is 2. Headlines, which require a larger font size, are a bit different. A popular headline font used is Georgia, as it displays nicely in the slightly larger font size.

Background and Text Colors

Be little conscious when selecting your background and text colours. Busy backgrounds make text difficult to read and draw the attention away from the text. In addition, always be consistent with your background theme on each page of your site. Select colours carefully, as colours affect your mood and will have an affect on your visitors as well.